Target Retail Return Experience Essay Example | Topics and Well Written Essays - 500 words

Target Retail Return Experience - Essay Example The company denied receiving the item, therefore, could not acknowledge her problem and provide a solution. She does not plan to shop at Target anytime soon. Another customer, Roger from Seattle, shares his experience with shopping at Target. Having bought a T-mobile phone, it dies after 90 days. On returning, he could not receive another phone, simply because he did not keep the box that he purchased it with. The customers consistently show dissatisfaction in the customer service offered by Target (Customeraffairs, 2013). Wal-mart is one of Targets main competitors. It has registered many positive reviews by the customers who happen to shop at the store. The services are fast enough and they ensure that the customers get what they want whenever they want it (Wal-mart, 2013). The return experience would be good enough to ensure that the customers return to the store for further purchase after the sale of an item. Proper return experience would help retain the customers further. It is positive return experience among other factors, which dictate the survival of a company in business. The business objective is to provide quality electronics to people who need then. The communications objectives is to ensure that everyone know about the company’s product despite the competitive electronic market. This is through providing useful information everywhere that attracts customers. The target audience is the unsatisfied community that has a bad return experience with other competitive electronic firms. The firm will collect feedback from the customer affairs in the company and work the recommendations given by the