Operation Management Concepts Case Study Example | Topics and Well Written Essays - 2750 words - 1

Operation Management Concepts - Case Study Example This paper illustrates that the major role of having the operations management activities aligned properly in a business setup is to improve on the productivity and profitability of a business as these activities tend to improve the efficiency and effectiveness of the production process. Every business should thus ensure proper organization of their operations management for improved productivity at reduced costs. The set of processes and activities involved in the creation and delivery of goods and services by transforming inputs to outputs is what is defined as operations management. The Case study is a description of the processes and activities involved in the harvesting and packaging of Lettuce and celery in the fields of Lincolnshire. These activities are performed manually in the fields by a number of personnel who play different roles in the process. A number of persons have been assigned the task of picking the products to form the gardens while others are involved in packag ing and labeling of the products for transportation to the different outlets. From the input transformation output model, the transformation is seen as any processes and activities involved in the conversion of different inputs into outputs that have added value. The products of the transformation process have more value designed to satisfy the customer's tastes and preferences as well as attracting more customers and thus profits. In the case study of Lettuce and celery harvesting, more value is added to the products by removing the unwanted parts and packaging into bags that improve the handling of the products by distributors and customers as well. This adds value to the products and thus fetching better prices for the products.

Discussion Question 1 Week 8 Assignment Example | Topics and Well Written Essays - 250 words

Discussion Question 1 Week 8 - Assignment Example People hardly noticed them, and in most of the cities, the police had the signs removed (MacMillan, 2007). In Boston, the advert took a bizarre turn where commuters and the residents mistook the signs as explosive devices. This caused a lot of havoc in the town. In reference to Lamb et al (2011), Cartoon network had failed to notify the residents and commuters about the prank. Structuring and sustaining relationships with an organization’s consumers are a fundamental aspect of public relations. Different types of advertising and creating awareness such as use of brochures, newsletters and press releases have been used to create and enhance relationships with the public. In promotion, an organization should not fail to plan. Promotion planning involves identifying a target market, making a budget and coming up with an appropriate advertisement. Cartoon network’s target market is the kids and the best way would have been to organize for a kid’s fun day or to come up with an audio visual advert that is appealing to kids. Promotion is an imperative aspect of an organization. Promotion aids in informing, influencing and persuading consumers’ purchase decision (Lamb et al., 2011). Different promotional strategies have different aims though they all seek to improve consumer demand. Pet Airways relies on the publicity of the owners, Binder and Wiesel, who featured in television shows, in addition to magazines and newspapers. These advertising tools helped create awareness of their company and the services they offer. Since there is no independent airline that transports pets alone, Pet airways got more publicity quickly. The discounts and other advantages for using the airline are another factor that substantially facilitates its expansion. However, increased publicity through sponsorships, advertising and public relations may enable the company serve more